We will continue to evolve our products based on your feedback so that we provide people with engaging ads experiences while helping you achieve your business goals.” This should also provide you more flexibility to use the same creative across Facebook and Instagram placements. There will also be a notification in the image cropping tool, which will default to 1:1 cropping. Now you will see new recommended image specs (1080 x 1080 pixels, 1:1 image ratio) in Ads Manager when you create an image link ad. Moving forward, we recommend that you leverage 1:1 (square) image creatives for your image link ads. We updated the aspect ratio allowance to improve consistency across ad formats and platforms and to help advertisers like yourself have more creative flexibility and drive better performance.”įrom initial t esting, we also saw that 1:1 image link ads showed significant improvement in click-through rate and conversion rate, when compared to the original 1.91:1 ( landscape ) aspect ratio. This update takes into account feedback we’ve received from advertisers that the original 1.91:1 (landscape) image link ad aspect ratio is too restrictive. Starting on November 7th, we began to allow advertisers to create image link ads on Facebook with aspect ratio up to 1:1 (square). We didn’t have a bulletproof answer and, as usual, we decided to run an experiment and invested $1,200 (of our own advertising budget, so you don’t have to use yours) to find the “scientific” answer!Ĭurious to know which is the winning format? Keep on reading!Įverything started at the end of last year, when this notice from Facebook drew our attention: Landscape – What Works Best for Your Facebook and Instagram Ads? Now Facebook allows us to use square images for Ads both on its platform and on Instagram.īut confusion and stress are still there, and now the question is: Without an eye-catching image, it doesn’t matter how good your ad copy is, the chances are they won’t even register it as they scroll past.Īnd if that was not enough, until a few months ago, Facebook advertisers could only use landscape images for their ads, and this has been a real pain in the… □ has caused confusion and stress. Users scroll through their newsfeed at speed, so you need engaging visuals to make them stop, then with any luck, they’ll read the headline and ad text. The most important part of a Facebook ad is always the image or video.
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